Hey Chica was made to stand out. Designed with vibrant blues, pinks, and purples layered into bold floral prints, this set captures the electric energy of Miami — where DUBS was born. Featuring a lace-up tie front, adjustable straps, and high-waisted skimpy bottoms that hug in all the right places, Hey Chica is made for girls who live loud, move freely, and chase adventure near the ocean.
Inspired by our walk in Miami Swim Week and the city that shaped the brand while founder Bailey Grossenbacher attended Florida International University, this bikini represents everything DUBS stands for: confidence, creativity, movement, and self-expression. From beach days to boat days, Hey Chica was created to shine bright, turn heads, and stay secure through every wave, sunset, and unforgettable moment.
